Tags: Reputation Management
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Porter Novelli today announced a new specialty created to help clients manage crises and competitive threats in the era of social media. The agency’s Real-time Reputation Specialty is an end-to-end solution that includes everything from achieving crisis preparedness to corporate reputation repair after an incident.
The new reputation management group provides for fully integrated reputation management and is led by an integrated team of specialists in corporate communications and social media. The group will work with Porter Novelli’s senior corporate communicators and their clients to anticipate adverse events and move rapidly – within minutes – to manage emergencies, using an integrated approach of both on-line and off-line channels and employing both conventional and digital means to mitigate possible damage to corporate reputations.
“Recent news events have demonstrated something we have seen for some time,” said Gary Stockman, CEO of Porter Novelli. “A world where social media can damage hard-won reputations in mere minutes requires a fundamentally different way to practice crisis communications, one that pairs the speed and reach of social media itself with the insights and judgment of seasoned crisis communications specialists.”
“Consumers have become more demanding in their opinion about companies and their products and less tolerant when something goes wrong.” says Corneel Maes, Crisis Communication Expert at Porter Novelli. “Therefore companies need to manage their reputation more actively and, in case of an incident, be prepared to respond in the traditional and the social media within a very short time frame.”